Odette Lunettes x Tom Boonen NFTs // Odette Lunettes

Odette Lunettes x Tom Boonen NFTs //-

Odette on the virtual fashion market

Odette Lunettes is a Belgian, Antwerp-based designer eyewear brand founded in 2015 by TV host Eline De Munck and visual art director Bob Geraets. Today, the brand has grown into a leading international eyewear brand. The reason for its success lies in the constant search for new horizons. This time, the brand launched a collab with World Champion and former cyclist Tom Boonen, representing Odette Lunettes’ commitment to sports, innovation and technology.

Odette Lunettes wants to be front runner in virtual fashion and that’s why the brand is exploring the metaverse with a first NFT collection. Virtual fashion is a big opportunity and that’s why exploring NFT's makes sense. We are spending many hours a week in virtual worlds. Mostly in video calls, but avatar integration is just around the corner.

NFT Collab: 3 NFT's with world champion Tom Boonen

NFT 1

NFT 2

NFT 3

Ambition, self-confidence and stubbornness; 3 characteristics of former world champion cycling Tom Boonen that matches the identity of Odette Lunettes. These similarities have been given a creative expression in a pair of 3D printed cross-over sports glasses. The glasses are being sold in 3 different styles: blue, black and khaki, representing the 3 times Tom Boonen has won the Tour of Flanders (Ronde van Vlaanderen).

To celebrate the collab with Tom Boonen, Odette Lunettes launches its first NFT collection existing of 3 exclusive digital artworks, 3D printed sunglasses and a 3D printed bust. As a 3-time winner of the Tour of Flanders, Tom Boonen truly is the god of cycling. To honour his achievement we launch the auction of the NFTs on the 3rd of April, the day the Tour of Flanders starts in Antwerp, where Odette Lunettes was born.

More than just an NFT

When you buy the Odette Lunettes NFT you receive a life-size 3D printed bust of Tom Boonen and the exclusive Odette Lunettes x Tom Boonen frame. Given the bust and glasses are included in the NFT, you're not just buying a digital artwork for the metaverse. You are also taking a fashion item and artwork into your home. We are planning to do more collabs and to start launching physical artworks as well. In this way the Odette Lunettes NFTs will become a true collector’s item and their value will keep on rising. Stay tuned!

Roadmap

NFT Launch

The NFTs will be auctioned via the OpenSea platform. The start will be on April 3, when the Tour of Flanders starts in Antwerp. During the auction you can come and admire the busts in the Odette Lunettes stores in Antwerp, Ghent and Knokke. The campaign ends when the winner of Paris-Roubaix on April 17 crosses the line on the famous cycling track.

What do you buy?

When you buy one of our NFTs you receive the digital artwork, the 3D printed spectacles in blue, black or khaki (depending on the NFT you bought) and the highly innovative 3D printed bust of World Champion Tom Boonen.

Reselling

If you decide to resell your NFT the bust is included. The spectacles are yours to keep.

Let's spend some crypto

Team

Belgian, Antwerp based
designer eyewear brand

the greatest cyclist
of all time

immersive media
agency

3D Printing world
leading Innovators

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